Privacy Policy

Last Updated: October 2026

ForFarmers.com is committed to handling the little data a reading catalog genuinely needs with care. This policy explains what we collect, why we collect it, who else is involved when you click a product link, and the rights you hold. Our Cookie Policy explains the storage side in detail.

1. Information We Collect

You can read the entire catalog without an account, a login or a newsletter signup. What we do collect:

• Messages you send us: the name, email address, topic and message you submit through our contact page, together with whatever you choose to write in it
• Technical data: browser type and version, device type, screen size, operating system and the referring page
• Usage data: which entries and pages were read, in aggregate and at page level
• Approximate location: country level only, derived from connection data, used to show the right retailer and currency

What we never collect: payment card details, order contents, passwords, government identifiers, precise geolocation, health or biometric data, or a record of the products you viewed on a partner's site after you left ours.

2. Affiliate Links and Partner Data

When you click a product link, you leave our site and go to a partner retailer. Two things follow, and you should understand both:

• The retailer sets its own cookies, including an attribution cookie that records that the visit came from ForFarmers.com. That cookie belongs to the retailer and is governed by the retailer's privacy policy, not ours.
• If you buy, the retailer reports the sale back to us — typically as an anonymised, aggregated commission record. We see that a sale of a category occurred; we do not receive your name, address, card details or the contents of your basket.

We cannot access, delete or correct data held by a partner retailer. To exercise your rights over data held by a retailer, contact that retailer directly through its own site.

3. How We Use Information

• To reply to the enquiry you sent us
• To correct entries, prices and listings that readers tell us are wrong
• To understand which categories need more work and which are already covered
• To keep the site running, secure and free of abuse
• To meet our legal, accounting and contractual obligations

4. Legal Basis for Processing

Where data-protection law requires a lawful basis, we rely on: your consent (non-essential storage and measurement, and anything you choose to send us); our legitimate interests (operating and improving the site and preventing abuse); and legal obligation (tax, record-keeping and lawful requests).

5. How We Share Information

We do not sell, rent or trade your personal information. We share data only with: our hosting and infrastructure providers, who process it on our instructions; privacy-respecting aggregate measurement services; and, where the law requires, the competent authority. We may share anonymised, aggregated figures that cannot identify anyone.

6. Data Security

• HTTPS encryption on every page of this site
• Access to enquiry data limited to the people who need it to reply
• Dependencies kept patched and servers monitored
• No collection of payment data at any point — checkout happens only at the retailer

No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security; we work to keep what we hold proportionate and short-lived for that reason.

7. How Long We Keep Things

• Contact enquiries: kept only as long as needed to answer them and to keep a record of the exchange, then deleted
• Device storage (binding, mode, consent): kept on your device until you clear it
• Aggregate usage measurement: kept in aggregated form and not tied to you

8. Your Rights

Depending on where you live — including under the GDPR, UK GDPR and CCPA/CPRA — you may ask to:

• Access the personal data we hold about you
• Have inaccurate data corrected
• Have your data deleted
• Object to, or restrict, certain processing
• Withdraw consent at any time, without affecting processing already done
• Receive the data you sent us in a portable format
• Opt out of the sale or sharing of personal information — we do neither, so in practice there is nothing to opt out of
• Lodge a complaint with your local data-protection authority

To exercise any right, use our contact page and choose the privacy or data request topic. We will verify your identity where necessary and respond within one month. We will never ask you for a password or payment details in order to do this.

9. Third-Party Services

• Hosting and content delivery: serves the pages you request and may log connection data
• Google Fonts: delivers the typefaces used on the catalog and may log the request
• Aggregate measurement: privacy-respecting, page-level analytics
• Partner retailers: once you click through, their own privacy policies apply

10. International Transfers

Our infrastructure and some partners may operate outside your country. Where personal data leaves a jurisdiction with stronger protection than the destination's, we rely on recognised transfer mechanisms and on keeping the transferred data to the minimum necessary.

11. Children's Privacy

The catalog is written for adults who buy their own equipment and is not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has sent us personal information, tell us through our contact page and we will delete it.

12. Changes to This Policy

We may update this policy as the site or the law changes. The revision date at the top shows when. Material changes will be noted on this page; continued use of the site means you accept the updated policy.

13. Contact Us

For privacy questions, or to exercise any right listed above, please use our contact page. We answer privacy requests ourselves rather than routing them to a third party.